Objective
This project is not a blog. It is a long-term Knowledge Initiative documenting the entrepreneurial spirit of India's industrial cities. Therefore, SEO should support the content—not dictate the content.
1. Website Structure
Create a separate main navigation tab for "The Entrepreneurial DNA of India" with the following hierarchy:
- Founder's Note
- Cities (Morbi, Rajkot, Ahmedabad, Surat, Vadodara)
- States (Gujarat, Maharashtra, etc.)
- India
Important: This should NOT appear under Blogs.
2. Page Title (SEO Title)
"Morbi – One City. One Story. One Entrepreneurial Spirit | The Entrepreneurial DNA of India"
Maximum: 60 characters preferred
3. Page URL
Keep URLs extremely simple and clean:
or
/morbi-entrepreneurial-dna
Avoid: dates, numbers, special characters, and long URLs
4. Meta Description
Example: "Discover the entrepreneurial spirit that transformed Morbi into one of India's most remarkable manufacturing cities. Chapter One of The Entrepreneurial DNA of India."
5. Page Hierarchy
Every article must follow this structure:
- H1 (Only One): Morbi
- H2: One City. One Story. One Entrepreneurial Spirit.
- Hero Quote: Some Cities Manufacture Products. The Greatest Ones Manufacture Entrepreneurs.
- Then: Article content
6. Featured Image
Every chapter will have ONE ORIGINAL IMAGE created exclusively for the project.
- Original AI-generated artwork
- No stock images
- No copyrighted photographs
- No logos or advertisements
7. Image File Name
Use descriptive filenames that Google can understand:
Avoid: IMG001.jpg, image123.jpg
8. Image ALT Text
Every image should have meaningful ALT text for accessibility and SEO.
9. Article Length
- Preferred: 500–700 words
- Maximum: 800 words
This keeps the reading experience excellent and maintains reader engagement.
10. Reading Time
Display reading time to help readers understand the time commitment:
11. Keywords
Use keywords naturally. Never stuff keywords.
- Morbi
- Morbi Gujarat
- Ceramic Industry
- Ceramic Tiles
- Manufacturing Cluster
- Industrial Cluster
- Entrepreneurs
- Entrepreneurial Spirit
- Gujarat Manufacturing
- Family Business
- Exports
- Manufacturing Ecosystem
12. Internal Linking
Every article should link to:
- Founder's Note
- About the Project
- About Rajiv Bakshi
- About Possible Business Solutions
Later, create a sequential link structure: Morbi → Rajkot → Ahmedabad → Surat → Vadodara → Gujarat
13. External Links
Only link to genuinely useful, authoritative sources:
- Government websites
- Official industry associations
- Government reports
Never link to random blogs.
14. Social Sharing (Open Graph)
OG Description: Discover what truly built Morbi—not its industries, but its entrepreneurs.
OG Image: Project-specific image (1200 × 630 pixels)
15. Social Image Size
Suitable for: LinkedIn, Facebook, WhatsApp, X (Twitter)
16. Mobile Optimisation
Very important for user experience:
- Keep paragraphs short (maximum 3–4 lines on mobile)
- Avoid large text blocks
- Ensure responsive design
17. Typography
- Use clean typography
- No decorative fonts
- Comfortable line spacing
- Excellent white space
This project should feel like reading a premium publication.
18. Author
Founder
Possible Business Solutions Pvt. Ltd.
Links: Author Page | LinkedIn | Website
Important: No promotional paragraph or sales message.
19. About the Project
Display at the end of every article:
The Entrepreneurial DNA of India is a long-term knowledge initiative by Rajiv Bakshi to document, understand and celebrate the entrepreneurial spirit that has shaped India's industrial cities. Through this project, each city is explored not merely for what it manufactures, but for the entrepreneurial character that built it.
20. Next Chapter
Display a "Next Chapter" section (initially disabled until published):
Rajkot
21. Search Engine Indexing
Ensure the following:
- Page is indexable
- Included in XML Sitemap
- Canonical URL is set
- No duplicate URLs
22. Performance
Action: Compress images and optimize assets
23. Schema Markup
Implement Article Schema with the following:
- Title
- Author
- Publish Date
- Modified Date
- Description
- Featured Image
24. Breadcrumbs
25. SEO Philosophy (MOST IMPORTANT)
Instead, help Google understand the article. The article is written for entrepreneurs. SEO is written for search engines. Do not compromise one for the other.
Quality Checklist (Before Publishing)
- Page Title added
- Meta Description added
- Clean URL
- H1 correct
- H2 correct
- Hero Quote displayed
- Featured Image added
- ALT Text added
- Image compressed
- Reading Time displayed
- Author added
- About the Project added
- Next Chapter placeholder added
- Internal Links checked
- Mobile layout checked
- Page speed checked
- XML Sitemap updated
- Page indexed
Final Editorial Principle
It is a long-term body of original intellectual work. Every article should be treated like a chapter in a book rather than a blog post.
Build for the next 20 years, not for the next 20 days.