Our client is a renowned manufacturer and supplier of high-quality tea, specializing in Natural Tea and Assam Tea. As a subsidiary of a larger group, they operate alongside two sister companies: one serving as a wholesale agency for Fast-Moving Consumer Goods (FMCG) and another focused on wholesale tea distribution.
Our client struggled with low sales due to an untrained sales staff, leading to difficulties in converting and retaining customers.
The absence of a defined sales process resulted in delayed deliveries and overall inefficiency within the organization.
Inadequate marketing efforts led to a low rate of lead generation and conversion.
The absence of an online presence limited their reach and visibility in the digital landscape.
Our client initiated a comprehensive training program for their sales team, providing them with training manuals and incentive schemes to boost motivation and increase sales volumes.
A cross-functional and framework diagram was implemented to identify and rectify gaps in the sales process. Integration of an Enterprise Resource Planning (ERP) system was carried out to streamline operations, from initial customer inquiries to order deliveries.
A well-defined marketing plan was created, encompassing budget allocation, selection of media channels, and other critical details.
Our client launched a website and established a presence on social media platforms to efficiently reach their target customer segments and enhance visibility in the digital domain.
The training and incentive schemes motivated the sales staff, resulting in an increase in lead generation and improved conversion rates.
The establishment of an online presence increased visibility and facilitated the generation of online leads.
Implementing the ERP system led to a smoother sales process, eliminating delayed deliveries, saving time and money, and increasing client satisfaction and retention. This also contributed to a higher rate of customer re-acquisition.
By implementing these strategies, Our client successfully addressed their challenges and achieved significant improvements in their sales and marketing efforts.
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