Our client is a prominent décor store retail chain specializing in wallcoverings, including wallpapers, curtains, and paints. They are involved in retail, primary production, and business service activities. Operating for four decades, the business is family-run and one of the largest importers, wholesalers, and stockists of wallpaper from Europe, the UK, and the USA in their region.
The organization struggled with stock availability, leading to unfulfilled customer demands. Additionally, stock selection for their stores was a challenge.
The absence of a clear organizational structure resulted in confusion, inefficiency, and a lack of direction. Roles, responsibilities, and hierarchy were poorly defined.
Inadequate financial planning led to a debt trap, necessitating further loans to repay existing ones. Profits were largely allocated towards loan repayment.
In a competitive market, the company needed to establish a strong brand identity and a unique selling proposition to attract more customers.
Through market research, customer preferences, and trends were analyzed to inform stock selection and prevent unsold inventory.
The ERP system was customized to track inventory on 30, 15, and 5-day timelines for each item and automate reordering.
To address the debt cycle, underutilized assets were sold to repay loans.
Clear roles and responsibilities were defined, establishing a hierarchical structure to improve coordination, communication, and accountability.
A comprehensive financial plan, including budgeting, cash flow management, and debt repayment strategies, was developed. Financial consultants or accountants were engaged for guidance.
Credit policies were revised to improve cash flow by shortening credit periods.
Partnering with interior designers, loyalty programs, and referral programs were initiated to enhance brand visibility and stimulate word-of-mouth publicity.
Emphasis on online sales through the website expanded the brand's reach and online presence.
Reduced stockouts and backorders, enhancing customer satisfaction and increasing sales. Deadstock issues were also resolved, reducing inventory handling costs.
Clear hierarchy improved operational efficiency, coordination, and decision-making.
Reduced reliance on loans and improved debt repayment strategies. Profits were efficiently allocated, improving overall profitability.
A distinct brand identity led to higher customer acquisition rates and a competitive edge in the market.
By implementing these solutions, Décor Dubai successfully overcame stock, organizational, and financial challenges while strengthening its brand presence and achieving better business performance.
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